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Business News: Audemars Piguet Unveils 'The Watch Keepers' - A Digital Platform Offering Certified Pre-Owned Watches

HODINKEE and Monochrome both wrote about this. Their stories are below, earliest first, each linking to the full article. More on Audemars Piguet.

Andy Hoffman / HODINKEE

Business News: Audemars Piguet Unveils 'The Watch Keepers' - A Digital Platform Offering Certified Pre-Owned Watches

The Le Brassus watchmaker will facilitate sales and auctions of brand-certified timepieces on a digital platform launching in Switzerland and Europe, with plans for expansion to other markets, including the U.S.

Audemars Piguet

4 hours ago3 minute read

Brice Goulard / Monochrome

Industry News – Audemars Piguet Launches The Watch Keepers, Its Online Platform for Certified Pre-Owned Watches

The concept of Certified Pre-Owned (CPO) isn’t new to the watch industry, but it has gained quite some momentum in recent years, in particular when Rolex launched its own service, now known to be a significant revenue generator for the…

Audemars Piguet Rolex

3 hours ago4 minute read